Discover Autumn/Winter '25 and other new and permanent collections SHOWROOMS: 3-7 FEB FAIR HALL A: 4-6 FEB FAIR HALL B: 3-7 FEB
STOCKHOLM FASHION DISTRICT, NACKA STRAND
Join us at Fashion Week Trade, Sweden's largest fashion trade show, from 3-7 February, 2025! We invite buyers, store owners, press and other professionals in the field to explore and purchase new collections, and establish valuable connections within the industry. The showrooms and fair hall will be open, offering spacious and inspiring venues for meetings.
We're creating an exciting program for you and other visitors. Please save the dates listed below, and we'll be thrilled to release the full program with you soon.
Fashion Week Trade is showcasing brands in a variety of categories: Womenswear, Menswear, Childrenswear, Outerwear, Sportswear, Swimwear, Underwear/Loungewear, Shoes/Shoe care, Accessories, Bags/Suitcases and Home/Interior design
The complete brand list for Fashion Week Trade will be available closer to the fair.
Register now to participate and receive exclusive invitations to our events throughout the week! Registration is free
Monday, 3 February, 18.00-20.00 Location: Stockholm Showroom, Augustendalsvägen 7
A warm welcome to our Grand Opening and Trend Show, the place where fashion meets knowledge! Come and get inspired by Frida Zetterström and Sara Winter, who will share their expert insights with us as they walk us through the five key trends for the upcoming season.
By showcasing the trends on models while sharing their valuable notes on each carefully curated look, Frida and Sara will offer you concrete information to lean on in your purchase meetings that follow during the week. We start the Grand Opening with a mingle, so be on time to enjoy a drink with your colleagues before the show!
RSVP to the event when signing up for Fashion Week Trade.
About Frida Zetterström: Frida Zetterström @frilansfrida is well known to the Swedish people as a stylist and a fashion expert. She is regularly featured as a fashion expert both on Nyhetsmorgon on TV4 and in Sveriges Radio P4. She reports primarily on Scandinavian fashion, but also provides commentary on international events and often focuses on sustainability in the fashion industry.
About Sara Winter: Sara Winter @sarawinterpr is the shoe expert well-known in the fashion business since many years back. She worked at The Swedish Fashion Council and was the head of The Shoe Fashion Council where she presented trend seminars at fairs and on TV as well as for press and media. Three years ago she started her own PR agency, Sara Winter PR, focusing on shoes and accessories.
Tuesday, 4 February, 15.00-16.00 Location: Fair Hall A, Nackastrandsmässan, Automobilagatan 1
Network and establish meaningful connections with industry colleagues while enjoying a glass of bubbles.
Take the opportunity to share insights, discuss trends, and explore potential new business relations in our grand Fair Hall A. We look forward to meeting you there!
Tuesday, 4 February, 17.00-18.00 Location: Stockholm Showroom, Augustendalsvägen 7 This event is proudly sponsored by Sveriges Textilhandlare.
Satisfied customers, happy sellers and inspired teams. Welcome to an inspiring lecture for those working in retail! Come and enjoy a glass of sparkling wine as the inspirational speaker Susanne Einhorn tells us about what international retail experts predict for 2025 and which trends are worth adopting here and now. She will focus on how you can build a strong community around your store by creating long-lasting, sustainable and genuine customer relationships where customers feel seen, valued, and appreciated. Susanne will also share concrete strategies for needs analysis, sales pitches, storytelling, and upselling that add value for the customer. Come and gain insights and practical tools to take directly to the floor to elevate your store to the next level!
About Susanne Einhorn
Susanne Einhorn is a behavioural scientist, sales expert, and inspirational speaker passionate about successful customer meetings. During her lectures, the participants get to take part in practical models and tools that are easy to implement immediately - both for salespeople and managers. With stories filled with humour and warmth, she shares successful examples and lessons learned from over 35 years of experience and collaborations with more than 250 companies in 25 countries. Over the years, four of Susanne's customers have won "Seller of the Year" and one has won "Store of the Year" at the Retail Awards. Let her inspire and equip you for success!
RSVP to the event when signing up for Fashion Week Trade.
Wednesday, 5 February, 18.30–22.00 Location: Stockholm Shoe House, Cylindervägen 20
We welcome you to The Party and a night that is all about good vibes and having a great time with your colleagues after another day of hard work! Whether you're here for the music, the conversation, the delicious food, the refreshing drinks, or just to unwind with your colleagues - you’re in for a fantastic time. So grab a drink, hit the dance floor, and let’s make some amazing memories together!
RSVP to the party when signing up for Fashion Week Trade.
Friday, February 7, 12.15-13.15 Location: Stockholm Showroom, Augustendalsvägen 7
Buyers Club was started in Stockholm Fashion District in 2019 and is a network where we welcome shop owners, shop staff, and buyers to a networking meeting on Friday during Fashion Week Trade every season. Continuing to do business and finding new creative ways forward are more important than ever and we would like to contribute to giving all participating companies new energy.
The aim is to pursue future issues, exchange experiences, and concrete business benefits, and get to know colleagues in the industry even better.
After the workshop we offer a simple lunch you can take with you or eat on-site to continue with lunch mingling.
There are a limited number of places, so secure your place by registering now but no later than Thursday, 30 January, to receive lunch. Registration after 30 January is fine, but it does not include lunch. Please note that this networking opportunity is exclusivelyfor buyers who run or work in a store. The event will be held in Swedish.
The program is under creation and we´ll be thrilled to release the full program with you closer to the fair. Save the dates and keep an eye in your inbox and on this page.
Dates and opening hours
Stockholm Showroom, February 3-7, Augustendalsvägen 7, Nacka Strand Stockholm Shoe House, February 3-7, Cylindervägen 20, Nacka Strand
The reception is open Monday -Friday, 09.00-18.00 Saturday-Sunday: Open for booked meetings. (reception is open 09.00-16.00)
Fair Hall A, February 4-6, Nackastrandsmässan, Automobilgatan 1, Nacka Stran
The reception is open Tuesday-Thursday, 09.00-18.00
Fair Hall B, February 3-7, Nackastrandsmässan, Automobilgatan 8, Nacka Strand
The reception is open Monday-Thursday, 09.00-18.00 Friday, 09.00-12.00
Addresses Stockholm Showroom, Augustendalsvägen 7, Nacka strand. Stockholm Shoe House, Cylindervägen 20, Nacka strand. Guest Brands in The Fair Hall, Automobilgatan 1, Nacka strand.
By car: Follow Stadsgårdsleden from Slussen in central Stockholm towards Värmdöleden (route 222). Take exit Nacka strand and follow the signs towards “Fashion District”. Travel time approx 8 minutes.
Parking: There are over 2000 parking spaces in the Stockholm Fashion District spread over three underground parking garages as well as outside. Follow the instructions after passing the tunnel to Nacka strand. There is a new parking system in the garages, download and use the app PARKSTER to be able to pay for your parking.
By Taxi: Stockholm Fashion District recommends Taxi Stockholm (08-15 00 00), Taxi 020 (020-20 20 20) or Taxi Kurir (08-30 00 00).
With public transport: When you travel with SL:s boats or buses you can buy your ticket either directly with your credit card, or in SL:s app (paying with Swish or credit card).
Bus 443 departs from Slussen to Nacka Strand every 15 minutes during the whole day and until late night, with an estimated travel time of 10 minutes.
The SL boat marked 80X Nacka Strand departs from Nybroplan (at Nybrokajen) and goes directly to Nacka Strand without any stops in between and with an estimated travel time of 25 minutes.
The SL boat marked 80 Ropsten departs from Nybroplan (at Nybrokajen) to Nacka Strand with an estimated travel time of 35 minutes.
For more options of how to get here by public transport, see the travel planner on www.sl.se here or in SL:s app.
From Central Station / City Terminal / T-Central: Take the subway, red or green line south, to station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes. Timetable for public transport, SL. You can find the timetable for public transport with SL here.
Sea walk / bike ride from Sickla or Södermalm: Take a walk or bike ride along the water to Nacka strand. Those who want to walk along the water can walk over Svindersviksbron which connects Kvarnholmen with Nacka strand. There are also many other good bike paths to choose from.
From Arlanda: Take the Arlanda Express or Airport Bus to the Central Station. From there, take the subway, red or green line south, to station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes. You can find the timetable for public transport with SL here.
From Bromma Airport: Take the Airport Bus to the Central Station. From there, take the subway, red or green line south, to station Slussen. Bus 443 departs from Slussen to Nacka strand with an estimated travel time of 10 minutes. You can find the timetable for public transport with SL here.
